The Beer Poster Trend is a TikTok challenge where people edit themselves into fake beer advertisements for brands like Budweiser, Corona, and Twisted Tea, usually copying pin-up style beach ads. It kicked off in June 2021 and has come back every summer since, spawning parody versions, printed gift posters, and an AI-image wave in the mid-2020s.
Origin
The exact first Beer Poster Trend post is not definitively known, but the format took shape in mid-to-late June 2021 on TikTok[4]. The earliest documented example came from TikTok user lizzyfromtheblock99 on June 20th, 2021, who described making a Budweiser poster and a Corona poster for her boyfriend[5]. The clip picked up over 3.8 million views as the tag spread.
- Platform: TikTok
- Creator: lizzyfromtheblock99
- Date: 2021
Overview
The Beer Poster Trend, also called the Beer Poster Challenge or Fake Beer Posters Trend, is about editing yourself into a homemade beer ad using photo apps outside TikTok[1]. The setup usually copies pin-up style beach photography, with women in bikinis or swimwear posing beside logos for Budweiser, Corona, Heineken, Coors Light, or Twisted Tea[2]. Apps like PicsArt include ready-made beer stickers for major brands, which made the format easy to attempt from a single summer photo[2].
Two side variants shape the trend. Users going for laughs make parody posters using intentionally goofy photos of themselves rather than flattering ones[4]. Others print the finished posters and gift them to boyfriends or girlfriends as a novelty, which turned into a running theme under the #beerposter tag[1]. In the mid-2020s revival, AI art tools started replacing real photos in many attempts[4].
How It Spread
The day after lizzyfromtheblock99's post, TikToker emily_richey uploaded a Western-themed take that pulled roughly 34,000 likes[6]. PopSugar wrote up the trend on June 22nd, 2021 with a walkthrough on editing yourself into a beer ad using outside apps[1]. Two days later, The Drinks Business reported the #beerposter tag had already stacked more than 50 million views[2].
The Drinks Business compared the challenge to the earlier Vogue cover challenge, where users turned selfies into glossy magazine covers[2]. Guys joined in with joking versions on Reddit and Instagram, and Refinery29 covered the format on June 26th, 2021 as a whole summer mood[3]. Beer brands themselves stayed surprisingly quiet on all the free advertising, according to industry coverage at the time[2].
The format returns each summer. On May 31st, 2025, TikTok user beerposterbabe said the trend was making a comeback and hit over 128,800 likes with her attempt[7]. The mid-2020s wave leaned heavier on AI-generated backdrops than the 2021 originals, which relied on straight photo edits[4].
How to Use
To make a Beer Poster, people typically start with a favorite summer photo of themselves at the beach or pool, then open a photo editor like PicsArt to drop in a beer brand logo or a large bottle[1]. The logo is usually placed so it slightly overlaps the subject, and the eraser tool is used to bring the person back to the front for that inside-the-ad look[1]. Common finishing touches include palm trees, tan lines, and captions written in vintage brewery ad style, then the post goes up under #beerposter[2].
Frequently Asked Questions
What is Beer Poster Trend?
It is a TikTok challenge where users edit themselves into fake beer advertisements for brands like Budweiser, Corona, and Heineken, usually copying pin-up style beach ads[1].
Where did Beer Poster Trend come from?
The earliest known example was TikTok user lizzyfromtheblock99's June 20th, 2021 post about making Budweiser and Corona posters for her boyfriend[5].
What does Beer Poster Trend mean?
It refers to homemade beer brand ads that people build with photo editing apps like PicsArt and share under the #beerposter hashtag[2].
How do you use Beer Poster Trend?
Pick a summer beach photo, use a photo editor to add a beer logo or bottle behind you, then use the eraser to blend the subject into the ad and post it[1].
Is Beer Poster Trend still popular?
The trend comes back each summer, with TikTok user beerposterbabe's May 2025 comeback post pulling over 128,800 likes[7].
