{"id":"youll-own-nothing-and-be-happy","name":"Youll Own Nothing And Be Happy","summary":"You'll Own Nothing And Be Happy is a catchphrase pulled from a 2016 World Economic Forum video that predicted a 2030 rental economy where personal ownership disappears. It sat unnoticed for four years, then blew up on 4chan's /pol/ in late 2020 as shorthand for Great Reset conspiracy theories about elites abolishing private property.","tags":["youll own nothing and be happy","world economic forum meme","great reset","ida auken","2030 prediction","wef meme"],"howToUse":[],"imageCount":5,"nsfw":false,"images":[{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/youll-own-nothing-and-be-happy/youll-own-nothing-and-be-happy-4chan-great-reset-thread.webp","caption":"A 4chan '/tgrg/' Great Reset General thread that helped spread the 'You'll own nothing' narrative across imageboard communities.","width":680,"height":537,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/youll-own-nothing-and-be-happy/youll-own-nothing-and-be-happy-4chan-great-reset-thread-2.webp","caption":"A follow-up Great Reset thread on 4chan linking to the WEF '8 predictions for the world in 2030' video that spawned the meme.","width":680,"height":426,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/youll-own-nothing-and-be-happy/youll-own-nothing-and-be-happy-eat-the-bugs-political-compass.webp","caption":"A political compass edit tying the 'you'll own nothing and be happy' slogan to broader mockery of elite dietary recommendations.","width":680,"height":740,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/youll-own-nothing-and-be-happy/youll-own-nothing-and-be-happy-you-will-keep-smiling-greentext.webp","caption":"A greentext that riffs on the 'you will' rhetorical pattern popularized by the WEF meme, applying it to dental care conspiracies.","width":680,"height":800,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/youll-own-nothing-and-be-happy/youll-own-nothing-and-be-happy-masked-wojak-holding-bug.webp","caption":"A Wojak illustration combining two 'you will' compliance tropes — mask-wearing and bug-eating — associated with the meme's expanded universe.","width":680,"height":638,"nsfw":false}],"historyUrl":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/youll-own-nothing-and-be-happy/history.md","related":["area-51-raid","epstein-didnt-kill-himself","zodiac-killer-gary-francis-poste","15-minute-city","5g-conspiracy-theories","5g-its-fast-doe","911-was-an-inside-job","beyonce-she-knows-theories","coronavirus-5g-conspiracy-theory","cultural-marxism","el-salvador-cecot-satellite-images"],"popularityRank":4101,"license":"Meme images and history: templates, screenshots, photos and fan edits, many of copyrighted material or real people. Explicit and offensive memes and images are included and flagged nsfw. Check you have the right to use an image before publishing."}