{"id":"whatthefluffchallenge","name":"#WhatTheFluffChallenge","summary":"The #WhatTheFluffChallenge is a 2018 viral social media game in which dog owners hold up a sheet or blanket, drop it, and dash out of sight before the fabric lands, giving their pet the illusion that their human has vanished into thin air. The hashtag was coined by Instagram user @siberianhusky_jax in June 2018 and quickly became one of the summer's most-shared pet video formats.","tags":["whatthefluffchallenge","what the fluff","dog challenge","siberianhusky_jax","mayapolarbear","dog peekaboo","viral dog video"],"howToUse":[],"imageCount":1,"nsfw":false,"images":[{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/whatthefluffchallenge/whatthefluffchallenge-what-the-fluff-blanket-trick.webp","caption":"A three-panel sequence capturing the classic 'What the Fluff' challenge, where an owner holds up a blanket and appears to vanish, leaving the dog confused.","width":800,"height":450,"nsfw":false}],"historyUrl":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/whatthefluffchallenge/history.md","related":["cheese-slap","devious-lick","bottle-cap-challenge","mannequin-challenge","ben-solo-challenge","24-hour-fort-challenge","10-year-challenge","100-happy-days-challenge","30-day-challenges","ice-cream-challenge","you-can-count-on-me-challenge","no-type-challenge"],"popularityRank":716,"license":"Meme images and history: templates, screenshots, photos and fan edits, many of copyrighted material or real people. Explicit and offensive memes and images are included and flagged nsfw. Check you have the right to use an image before publishing."}