{"id":"virtue-signalling","name":"Virtue Signalling","summary":"Virtue signalling is a 2015 pejorative term popularized by journalist James Bartholomew in The Spectator, describing performative moral displays online intended to boost social reputation rather than express genuine conviction.","tags":[],"howToUse":["**Direct dismissal:** \"She's just virtue signalling\" when someone makes a public moral statement you believe is insincere or performative","**Symbolic action callout:** Pointing out that changing a profile picture, posting a hashtag, or sharing an article does nothing practical to address the issue at hand[9]","**Hypocrisy attack:** Accusing someone of expressing values they don't live by, like celebrities preaching about carbon offsets before boarding private jets[10]","**Debate deflection:** Dismissing an opponent's moral position without engaging with its substance, effectively short-circuiting the argument[2]"],"imageCount":1,"nsfw":false,"images":[{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/virtue-signalling/virtue-signalling-cartoon-character.webp","caption":"Performative character archetype illustration.","width":100,"height":100,"nsfw":false}],"historyUrl":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/virtue-signalling/history.md","related":[],"popularityRank":4794,"license":"Meme images and history: templates, screenshots, photos and fan edits, many of copyrighted material or real people. Explicit and offensive memes and images are included and flagged nsfw. Check you have the right to use an image before publishing."}