{"id":"nike-id-sweatshop-e-mail-controversy","name":"Nike ID Sweatshop E-mail Controversy","summary":"In January 2001, MIT Media Lab graduate student Jonah Peretti ordered a pair of custom Nike iD sneakers with the word 'sweatshop' embroidered on them, kicking off a six-email standoff with Nike customer service. He forwarded the exchange to ten friends, and within weeks it became one of the earliest viral email chains of the internet era and a foundational case study in culture jamming.","tags":["nike id sweatshop","jonah peretti nike","culture jamming","viral email 2001","nike sweatshop email","peretti sweatshop shoes"],"howToUse":[],"imageCount":3,"nsfw":false,"images":[{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/nike-id-sweatshop-e-mail-controversy/nike-id-sweatshop-e-mail-controversy-sweatshop-nike-shoe-side.webp","caption":"The custom Nike iD sneaker Jonah Peretti attempted to order, featuring the personalized word 'sweatshop'.","width":680,"height":463,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/nike-id-sweatshop-e-mail-controversy/nike-id-sweatshop-e-mail-controversy-peretti-today-show-interview.webp","caption":"Jonah Peretti appears on NBC's Today Show to discuss his viral Nike iD 'sweatshop' email exchange.","width":680,"height":477,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/nike-id-sweatshop-e-mail-controversy/nike-id-sweatshop-e-mail-controversy-today-show-nike-pr-debate.webp","caption":"Jonah Peretti debates a Nike public relations representative on the Today Show following the viral email exchange.","width":600,"height":408,"nsfw":false}],"historyUrl":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/nike-id-sweatshop-e-mail-controversy/history.md","related":["kendall-jenners-pepsi-ad","meth-im-on-it","cyber-monday","afro-ninja","aol-america-online","bill-cosby","all-your-base-are-belong-to-us","dancing-hamster","end-of-the-world","mr-t-ate-my-balls","habbo","roflcopter"],"popularityRank":4167,"license":"Meme images and history: templates, screenshots, photos and fan edits, many of copyrighted material or real people. Explicit and offensive memes and images are included and flagged nsfw. Check you have the right to use an image before publishing."}