{"id":"liquid-death","name":"Liquid Death","summary":"Liquid Death is a canned mountain water brand launched in 2017 by former Netflix creative director Mike Cessario, marketed to heavy metal fans with skull imagery and the tagline 'Murder Your Thirst.' After a 2019 investment from startup incubator Science, the brand ballooned into a $700 million company by 2022, becoming one of the internet's favorite case studies in absurdist marketing[1][3].","tags":["liquid death","mike cessario","canned water","murder your thirst","heavy metal water","liquid death meme"],"howToUse":[],"imageCount":9,"nsfw":false,"images":[{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/liquid-death-liquid-death-cartoon-ad.webp","caption":"An animated Liquid Death advertisement showing a satisfied consumer enjoying the brand's canned mountain water amid dramatic natural scenery.","width":1664,"height":931,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/liquid-death-liquid-death-tallboy-case.webp","caption":"A case of Liquid Death Mountain Water tallboys, showcasing the brand's beer-can-inspired packaging designed to stand out on shelves.","width":680,"height":510,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/liquid-death-saeed-jones-flint-tweet.webp","caption":"A viral tweet by writer Saeed Jones reacting to news that Liquid Death raised $1.6 million, contrasting the funding with the Flint water crisis.","width":611,"height":590,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/liquid-death-willy-staley-hydration-tweet.webp","caption":"A satirical tweet by Willy Staley defending Liquid Death's marketing angle of getting men to stay hydrated by mimicking beer-can aesthetics.","width":595,"height":652,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/liquid-death-liquid-death-700m-valuation-tweet.webp","caption":"A tweet highlighting Liquid Death's meteoric rise to a $700 million valuation, sharing Bloomberg's coverage of the beer-can water startup.","width":680,"height":715,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/liquid-death-andrew-rea-brand-vs-product-tweet.webp","caption":"A widely shared tweet by Andrew Rea using Liquid Death as evidence that branding often trumps product quality in consumer success.","width":680,"height":435,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/liquid-death-first-taste-monkey-reaction-tweet.webp","caption":"A user's viral reaction tweet pairing their first sip of Liquid Death with a bewildered baby monkey meme.","width":1162,"height":1072,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/liquid-death-lacroix-vs-liquid-death-wwe-meme.webp","caption":"A meme casting Liquid Death as Stone Cold Steve Austin confronting the more polished LaCroix, symbolizing the disruptive brand's takeover of the trendy water market.","width":921,"height":720,"nsfw":false},{"url":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/liquid-death-liquid-death-halloween-display.webp","caption":"A retail Halloween display showcasing Liquid Death's heavy-metal aesthetic, complete with a skeleton mascot sporting the brand's t-shirt.","width":900,"height":1200,"nsfw":false}],"historyUrl":"https://fcdtoybbbn2ccxbp.public.blob.vercel-storage.com/images/liquid-death/history.md","related":["dumb-starbucks","mcdonalds-mulan-szechuan-sauce","boneless-pizza","they-did-surgery-on-a-grape","dubai-chocolate","fanart-retweet","flex-tape","big-bill-hells","dilly-dilly","here-in-my-garage","j-g-wentworth","sydney-sweeney-has-great-jeans-american-eagle-ad"],"popularityRank":3944,"license":"Meme images and history: templates, screenshots, photos and fan edits, many of copyrighted material or real people. Explicit and offensive memes and images are included and flagged nsfw. Check you have the right to use an image before publishing."}